the challenge

Position the Golden Paw as a premier pet boarding and day care facility.

Increase awareness of the Golden Paw’s unique amenities, services and facilities among key audiences.

Improve referral rates from current customers and pet care professionals such as veterinarians, groomers and trainers.

our solution

Created compelling, informative collateral materials including a new brochure (print and electronic versions), referral cards, rate sheet and presentation folder featuring photos of the kennel’s regular four-legged guests.

Used direct mail to reach potential new clients and referral sources.

Launched a print ad campaign + editorial coverage in key publications.

Outlined a recommended referral program.

results

Golden Paw employees reported an immediate increase in demand for many services including doggie day care and grooming. After a physical upgrade to the facility, the greater demand for overnight stays in “suites” could be accommodated. Staff also began to more closely monitor referral sources and to reward current clients and professionals who participated in the new referral program.