the challenge

Create awareness and interest in the project even though there would be no on-site sales office or models for the majority of the construction phase.

Drive qualified buyers to make a commitment to purchase prior to construction completion.

our solution

Created a comprehensive branding platform.

Developed compelling sales and promotional materials.

Launched an extensive direct response campaign using print and online components.

Hosted numerous special events on-site, supported with media relations activities.

results

We generated excellent media coverage during every phase of construction and created a high level of awareness about the project among prime prospects. Every event was well-attended and garnered media coverage. The direct response campaign generated solid sales leads, some resulting in purchase commitments. Unfortunately, the economic downturn took its toll and the property did not sell out.