the challenge

Create and implement an employment branding strategy to attract and retain high value employees and reduce turnover.

Position Veridiam as a desirable employer.

Develop cohesive internal communications initiatives that would resonate with employees at all four manufacturing facilities.

our solution

Conducted employee focus groups in collaboration with the Alliance for Organizational Excellence, LLP.

Created an employment branding strategy and key messaging, plus a thematic tag the company adopted immediately-- Veridiam: Pride. Precision. Performance.

Published an employee newsletter in English and Spanish three times each year.

Developed compelling candidate recruitment and other corporate collateral materials.

Upgraded content on the client’s website career pages.

Launched communications initiatives, including media relations activities, to reach our target internal and external audiences.

results

Veridiam joined San Diego’s most sought after employers when SHRM (Society for Human Resource Management) named the company a 2009 Workplace Excellence Crystal Award Winner and again in 2012 when the company won a Marble Award. The company’s Vice President- Human Resources credits mrktmix’s contribution to their employment branding efforts and employee communications with helping to achieve this recognition. He also reports a 28 percent increase in hits on their revamped website career page, a steady drop in voluntary turnover, and a substantial increase in employee referrals at each of the company’s manufacturing facilities.